Can you remember when you first tried to get the answer to what is persuasion? Persuasion is believed to be a conscious attempt that changes the attitude, belief, or behavior of an individual or a group. It can be achieved through written or spoken words and through listening as well. Sometimes persuasion is used for personal gains, such as in politics or sales. Persuasion plays an active role in improving your life and those around you. Persuasion can lead you to a positive attitude and motivate you to achieve great things in life. I will show you the best books on persuasion. All of these books are the most popular and well-known.
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10 Best Books on Persuasion
Here is a list of some of the great books on persuasion that you can avail online:
Dr.Cialdini is an expert in this field and his long thirty-five years’ research work and three-year program of study on human behavior have resulted in this wonderful book.
This book will provide you with the six principles of persuasion and how to use them. It will also guide you to defend yourself against them. The principles will help you persuade others and bring huge success in your life. It is great psychology of persuasion book.
In this book, readers will discover the framework of ideas that stick and get to know the ways that make ideas stickier or effective. The Heaths applied the human scale principle and the Velcro Theory of Memory to explain how your ideas can influence other people.
This book will change the way you connect with other people. It will take you through a journey of several successful and failure stories of many leaders who have powerful influences on us.
This book describes a method of negotiation which keeps the problems aside and focus on the interests, create new options and uses objectives to help two groups to come to terms. It is based on the work of the Harvard Negotiation Project, a group that deals with all sorts of negotiation and conflicts. Readers will get a complete step-by-step strategy to learn how to negotiate with others. So, you can know easily the power of persuasion techniques from this book.
Chris Voss is a former international hostage negotiator for the FBI who puts forward his ideas and principles of negotiation in this best book on persuasion. His career has placed him in situations where he had to negotiate with a wide range of criminals including bank robbers and terrorists. This earned him the opportunity to be the FBI’s lead kidnapping negotiator.
This book takes you through an adventurous journey inside Voss’s head which reveals the skills and principles Voss followed in order to succeed in his career. Voss shares the nine effective principles which will also help you become more persuasive both in personal and professional lives. This book will help you to influence the power of persuasion.
Kolenda introduced a distinctive way to influence other people’s thoughts based on the principles of cognitive psychology. He developed a stage show where he used to show how using cognitive psychology you can persuade other people and them things done.
This book depicts the 7 step-by-step process of persuasion called “METHODS” which is the acronym for-
M – Mould their perception
E – Elicit congruent attitudes
T – Trigger social pressure
H – Habituate your message
O – Optimize your message
D – Drive their momentum
S – Sustain their compliance
This book will make you understand these principles and help you achieve greater success in your life. This is one of the best persuasion books of all time.
Positioning, by Al Ries& Jack Trout
This best book on persuasion describes the ways to create a position in a customer’s mind which will reflect not only the company’s strengths and weaknesses but also of its competitors. The authors explain how to position a leader in the customer’s mind so that their messages circulate throughout the market place.
The book teaches how to capture the market share by using leading ad agencies and use your current position to its best advantage. It also shows you the ways to take advantage of your competitors’ weaknesses and build your strategies surrounding them. This is one of the best books on persuasion.
People often try to change someone’s perspective on something important, like a voter’s political views, a customer’s favorite brand, or a spouse’s taste of decoration. But most of the time they have been unsuccessful in doing that.
Howard Gardner, a Harvard psychologist describes in this book about what exactly happens when you try to change someone’s mind and offers several methods to make that process more effective.
Howard reminds us that our mind doesn’t change overnight, rather it is a gradual process that can be influenced along the way. This book shows the science of persuasion. So, you can read this book if you want to get genuine persuasion skills.
Why is it that some people can attract us but others can’t? Why do we remember some brand names and forget the rest? How do certain leaders, friends, or family members can convince us to change our behavior? Fascination influences all these decision makings. It is more effective than marketing or advertising. If a certain brand or a person can fascinate you in some way you will always be persuaded by them. This fascination is triggered by lust, mystique, alarm, prestige, power, vice, and trust.
Hogshead has done long research on behavioral and social studies, historical precedents, neurobiology, and anthropology and conducted interviews on thousands of customers to get to the root of why people get fascinated. According to him, we already use all these seven triggers but he questions us if we know how to use the right triggers at the right time? This best book on persuasion will answer this question and explain to you the working principles of these triggers. So, this book will inform you about the principles of persuasion.
In this book, Luntz explains the ways of using words that affect our decisions of buying a product or casting a vote. He says that choosing the right words can be very critical at times and if one knows what works and how to use them then one can easily persuade others. This book is very helpful for those who struggle with making decisions in life a lot.
A report from the US Bureau of Labour Statistics states that one in every nine Americans works in sales. If that is the case, then every day more than 15 million people live by persuading others to make some purchases. But if we look deep into these numbers we will find that the other eight also are somehow working in the sales, maybe not directly.
Whether an employee is convincing his colleague about a new idea, or an entrepreneur selling its product to a customer or parents and teachers persuading the students to study – these all cones under the term ‘sales’. We are trying to move other people all the time, by any means.
In this best book on persuasion, Pink talks about the art and science of selling. He also describes the rules for understanding other’s perspective and the structure of a message which can persuade more people. The end result will transform the way you work. This is a persuasion marketing book.
At present, the whole world runs on persuasion and convincing other people. If you run a business, you need to convince the customers to buy your product. If you have brilliant ideas to share, you need to persuade other people so that they listen to you. All great leaders in the world gained their position by influencing other people. So persuasion is a must in order to survive in the crowd of the market.
Frequently Asked Questions
What are the 7 principles of influence?
- Consistency and commitment
- Social proof
How do you influence others?
7 ways to build influence in the workplace
- Build trust with your co-workers. Influence is most often carried through trust.
- Cultivate reliability through consistency. Inconsistency is the fastest way to ruin your reputation.
- Be assertive, not aggressive.
- Become flexible.
- Be personal.
- Focus on actions rather than arguments.
- Listen to others.
What are the four types of influence?
- Negative influence
Those who have this type of pf influence tend to focus on their authority, power, or title. They are often egocentric and prideful.
- Neutral influence
The actions and attitude of this type of influence tend to neither add nor take away from what those around are doing.
- Positive influence
A leader with this type of influence adds value and leaves the people you come in contact with better off as a result of this leader’s actions and attitudes.
- Life-changing influence
This is about impacting someone in a way where their life is permanently changed as a result of what you have done and said.